|
| |
|
| |
|
|
Usage of Marketing for Improving Competitiveness of Company
Kurowská, Monika ; Komárková, Martina (referee) ; Zich, Robert (advisor)
This master’s thesis deals with proposal of activities impoving competitiveness of the company Infinit in providing wellness stays, with a specific focus on the website of the company. The theoretical part is devoted to the competition, competitiveness, marketing and methods of marketing analysis. The practical part examines the business of the company, analyses its internal and external environment and proposes appropriate measures aimed at increasing competitiveness and will use for furure development of the company.
|
|
|
Design of Communication Mix of a Particular Company
Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor)
The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.
|
|
|
Business Plan – Establishment of Pharmacy
Tenorová, Iveta ; Svobodová, Barbora (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis deals with a business plan. It focuses on a processing of a business plan for the establishment of a new private pharmacy in Moravany u Brna. The thesis contains theoretical knowledge concerning the basic concepts related to the business plan. Subsequently, these terms are applied in the practical part, which deals with the creation of a real business plan with the calculation of costs for its implementation and subsequent economic evaluation.
|
|
|
The Business Plan for the Development of a Company
Čiháček, Pavel ; Eyberger, Milan (referee) ; Veselý, Josef (advisor)
The bachelor thesis deals with small business analyses. On the basis of findings I realized a current situation and made a proposal for next steps, leading business development. The thesis is divided into two parts. The first part focuses on the theory, where would be some basic concepts relating to business and business plane explained. The second practical part is focused on designing business and financial plan.
|
|
|
Analysis of the Selected Firm
Šmída, Martin ; Klvaňa, Tomáš (referee) ; Hanušová, Helena (advisor)
The objective of this dissertation is to do the analysis of the specific enterprise with the help of the theoretical knowledge and to formulate the recommendations based on the acquired knowledge from the external and internal company’s environment to encourage further development of this enterprise. The integral part of this dissertation is the application of sub instruments of the strategic analysis, concretely the SWOT analysis, SLEPTE analysis, and financial analysis. After findnig main problems, solutions will be recommended.
|
|
| |
|
|
Návrh doporučení pro zvýšení konkurenceschopnosti vybraného podniku
Kopřivová, Nikola
The bachelor's thesis deals with the proposal of recommendations to increase the competitiveness of the selected company in the engineering sector. The work is divided into two main parts. The first part is based on professional literature and defines the given issue. In the practical part, the researched enterprise is presented, and its external and internal environment is analysed here. As part of the external environment, a PESTE analysis is performed. The internal environment is analysed using a questionnaire survey of employees, financial analysis, and McKin-sey's 7S model. Using these analyses, opportunities, threats, strengths, and weak-nesses of the company are found. These are subsequently used to create individual strategy proposals within the SWOT matrix. The most suitable method for the company is analysed in detail, including economic evaluation, time schedule and division of responsibilities among employees.
|
|
|
ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
|
guest ::
